Analytical services and scoring

Detecting potentials in your data stock

Knowing everything about your customers has two crucial advantages. Firstly, knowing your existing customers well is the key to acquiring new ones, and secondly you can use this knowledge to plan your marketing strategy with a clear purpose.

What we can do for you

In order to reach your customers, assess existing potential accurately, keep restless customers loyal or manage cross-selling offerings, we analyse your customer portfolio on an individual basis and check which target groups your existing and prospective customers belong to. You find out what your target group’s special features are, what sets it apart from other target groups and how you can find more members of that group. Or you can find out whether different brands still reach various target groups accurately, whether a cooperation partner suits your customers or what distinguishes your best customers from the inactive ones.

How we do it

We apply mathematical and statistical analytical methods to draw up a made-to-measure score for your company. In doing so, we process information from our databases and/or yours. By using the scorecards that we develop specifically for you, you achieve lasting improvements in the efficiency and impact of your marketing measures with regard to the acquisition of new customers and the activation and reactivation of existing ones.

We will gladly enhance your data stocks irrespective of whether or not we introduce a scoring system in your company. As well as providing you with data on, say, your customers’ age structure and social class, we supply information on their buying habits or financial characteristics.