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Online targeting
Reaching target groups online
Do you want your online advertising to reach only those Internet users who belong to your advertising campaign’s target group? And do you want to get in touch with this target group when it is currently interested in your products or services? If so, EOS will help you. To achieve this goal, we work with Internet user data, target group profile information and target group-oriented communication geared towards these in an online targeting process.
In this way, you will reach users with online advertising that is relevant to them in terms of time, content and message and instead of advertising in one particular online environment. The effect: This is more successful than conventional, indiscriminate banner placements on certain websites.
How we do it:
- We analyse your customer portfolio.
- On this basis we create customer profile types and find out what characterizes the users of your products and services.
- Then we translate this information into parameters of online targeting in order to reach your target group where it is currently active in the Internet. And we select advertising media that fit the tonality of the target group being appealed to.
Your benefits:
- Significant increase in number of users with real interest in the product
- Specific triggering and target group-specific communication
- Lower wastage in advertising campaigns
- Increased acceptance of the advertising among users