Target group addresses

Your key to marketing success

Having the right addresses plays a crucial role in the success of any direct marketing campaign. Make sure that you reach your target groups. The more detailed the information, the more effectively you can use suitable marketing measures.

Our databases, with their diversity of individual criteria, make it possible to select target groups with great accuracy in both the B2B and B2C areas. In this way you get precisely the addresses you need for your marketing activities.

Targeted selection in the B2B segment

We draw up a made-to-measure new customer profile in cooperation with you. On the basis of selection criteria such as industry code, sales, number of employees and legal form, we narrow down your potential customer base to a precise core target group. Then, with the help of these criteria, we select the correct business addresses for you in our databases. In this way you get up-to-date addresses of commercially active companies – checked as regards credit standing – enhanced with important additional information just when you need it.

B2C: Finding the right consumers

To facilitate a direct appeal to private households, we provide you with the private addresses of potential customers for your goods and services. If you are looking for, say, buyers of consumer electronics who order online and are aged 45 or below, or perhaps tradesmen from Bavaria aged between 30 and 49, we select your target group from all over Germany in accordance with your specifications, needs and requirements. More than 300 additional characteristics in respect of consumer behaviour, socio-demographic factors, and residential and life situation provide extensive and detailed consumer profiles for every individual address. All of the address lists and characteristics can be combined with one another any way you choose.