Target group marketing

Targeting the right customers

Using the correct postal and email addresses and telephone numbers is an important aspect for the success of your direct marketing activities. Make sure that you reach your target group. The more detailed your information, the more effectively you can implement your marketing activities.

Our databases contain a wide range of different criteria, making it possible to select target groups – in both the B2B and B2C segments – very precisely. This means that you end up with the exact addresses and telephone numbers that you need for your marketing activities.

Accurate targeting in the B2B segment

We work with you to create a customized new customer profile. We use selection criteria such as industry, turnover, number of employees and legal status to narrow down your core target group. Then, with the help of these criteria, we select the correct business data for you. This means that you have up-to-date, credit-checked addresses of operational businesses at the right time, enhanced by the addition of other important information.

B2C: Reaching the consumer

If you want to target private households directly, our database contains the home addresses of potential customers for your goods and services. If, for instance, you want to target buyers of business fashion or furniture or bargain-hunters, we will select your target groups nationwide according to your specifications, needs and requirements. Over 300 additional criteria relating to consumer behaviour, sociodemographics, living arrangements and situation provide a detailed customer profile for every address. All the address lists and criteria can be combined in any number of ways.

Analytical services: Identifying database potential

We can analyse your customer data to make sure you reach your customers, assess existing potential accurately, retain fickle customers and make cross-selling offers as appropriate. In this personalized analysis we work out which target groups your existing and potential customers belong to.

You will find out what the special characteristics of your target group are, how that group differs from other groups and how you can find more people who belong to it. You can also find out whether individual brands are still reaching their respective target groups effectively, or whether a business partner is right for your customers. In addition, you will find indications of what differentiates your active customers from the inactive ones.

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