Scoring / scoring systems
Scorings are forecasts of customer behaviour and are prepared with the help of mathematical-statistical analysing methods. The risk potential of the customer is usually and continuously evaluated in this way during the whole life of the business relationship. The processed information is taken from electronic payment systems as well as socio-demographic data like age, family status and residential situation. Scoring is used as control strategy mainly by enterprises operating in bulk business: Mail order houses, telecommunication firms, banks, building societies etc. increase the profitability of their customer relations in this way.