New EOS company xplosion interactive offers targeting solutions
Hamburg/Munich, 10 September 2008 – xplosion interactive GmbH, a Munich-based company that markets selected premium websites and is focused on targeting, began operations on 1 July 2008. The EOS Group has a majority stake in the company. Clients of xplosion interactive will benefit from the EOS Group’s knowledge in the area of online marketing information.
Using integrated targeting technology from wunderloop, xplosion interactive selects target groups and directs campaigns that reach the targeted recipients. The company minimizes coverage waste and achieves a higher level of efficiency in display advertising. ‘With this new company, EOS is strengthening the online area of its marketing information operations,’ explains Klaus Engberding, a member of the EOS Group’s Board of Directors.
xplosion interactive’s services are aimed at website operators and media agencies. ‘We have already had numerous enquiries,’ says Mr Engberding.
Torsten Ahlers, CEO of wunderloop, explains, ‘wunderloop has the right answer to the rapid global growth in targeting. Combined with the online marketing expertise of xplosion interactive, this makes for a strong partnership.’ xplosion interactive’s operations are headed by Mike Vela, Torsten Schulz and Daniel Neuhaus, who all have years of success in online marketing behind them.
Visit wunderloop and xplosion interactive at the Online Marketing Düsseldorf trade fair, Hall 10, Stand C 68, on 17 and 18 September 2008.
Founded in 1999 in Luxembourg, wunderloop is the leading European provider of integrated targeting services and offers the possibility of accurate targeting on the Internet. All wunderloop’s targeting and analysis methods are provided on an integrated platform, enabling customers to target Internet users accurately with relevant advertising, content and product offerings. wunderloop’s information and data processing have been certified as being compliant with data protection regulations by the independent data protection centre for Schleswig-Holstein (ULD) and by TÜV Rheinland. Further information can be found at http://www.wunderloop.com/en/.
The EOS Group
With around 3,100 employees in 21 countries, the EOS Group is one of the leading financial services corporations in Europe. The 38 operating companies in the group are active in the Information Management, Cash Flow Management and Receivables Management business units and look after some 20,000 clients around the world – from banks and insurance companies, through manufacturing industry and the mail order segment, right up to public utilities, telecommunications firms and IT companies. Further information at www.eos-solutions.com.
Tel.: +49 40 43 207 875
EOS Group contact:
Tel.: +49 40 2850-1560