Online targeting helps you to focus your
Web advertising

Place banners, keep customers

Anyone who puts advertisements on the Internet wants to reach both existing and prospective customers without wastage. EOS gives companies the expertise they need: online targeting enables you to reach the right groups with precision and to increase the success of your online advertising.

Online targeting: reach your target group accurately with retargeting

Unless you retarget the relevant groups, over 95 per cent of your advertising expenses will be in vain. Most visitors leave your website without buying or booking anything. Online targeting is your chance to meet prospective customers again in a variety of places on the Web and thus to generate some revenue from your visitors after all.

How does it work?

Whenever users visit your website, they reveal certain interests. Online targeting analyzes each person’s search and buying patterns and uses the result as a basis for customized product recommendations.

The retargeting system then calculates a suitable recommendation and presents a customized banner in real time. This banner will later be shown to the same customer on other websites, increasing the likelihood that he or she will revisit your own site.

Online targeting and retargeting – your benefits at a glance:

• We’ll help you minimize wastage in your online advertising campaigns.
• Our user-specific communication will enable you to maximize the efficiency of your campaigns.
• We’ll increase the number of users on your website who are genuinely interested in your product or content.
• We’ll ensure that you make the best possible use of your budget – you’ll pay only if you are successful.
• We’ll take prospective customers and those who aborted their shopping baskets back to your Web shop.
• Thanks to online targeting, EOS ensures that you can make purchasing recommendations to your Internet target group at the right time and in the right place.