For your target groups: professional use of marketing activities

Know your customers’ profiles and make the most of their potential

Successful dialogue marketing starts with high-quality addresses. The more skilfully you adapt your message to the target group, the more effective your marketing campaign will be. To achieve this, EOS clients can use one of the most comprehensive household databases in Germany.

This will enable you to avoid wastage and generate more responses. You can also reach the relevant target group by means of list brokerage. We’ll help you find lists of high-response customers for your marketing plans. If you prefer advertising channels other than postal mailing campaigns, we can also offer supplements, e-mail addresses and telephone campaigns.

Are your customers businesses? Here too, we have made-to-measure target groups. Whether you are targeting small enterprises or larger groups, we’ll find the right corporate addresses for you. In all this we see data protection as a very important issue which we rigorously adhere to. This is particularly important when dealing with sensitive data. That’s why your information is in safe hands with us.

We’ll reach your target group whether you deal with business customers or consumers

We’ll work with you on setting up a customized profile of your business customers, accurately defining your target group based on criteria such as economic sector, annual sales, payroll figures and legal form.

The business data we provide in this way is up to date and, on request, complete with credit checks and important additional information. This may include, for example, contacts at the first or second-level management.

The same applies to end consumers: we’ll select your target group to suit your specifications, whether it comprises business fashion buyers, furniture customers or prospective bargain hunters. We can take account of criteria such as consumer behaviour, social demographics, residential circumstances and life situations. These criteria can be used in any combination you prefer.

What target groups buy goods or services from you? What are their special features? Are your brands reaching those groups, or would a potential cooperation partner suit your customers? What distinguishes your active customers from inactive ones? Our answers to such questions will help us analyze your customer base. We’ll make sure that you can reach your customers, assess their potential correctly, encourage customer loyalty and control your offerings in cross-selling activities.

Target group analysis – your benefits:

• We’ll provide you with potential new customers.
• We’ll minimize wastage in your mailshots and optimize the use of your marketing budget.
• We’ll help you identify cross-selling and up-selling opportunities.

The EOS Group’s experts will provide you with the data you need for your target group.